Safiyah Chiniere Smith is a prolific music video and feature film director with roots in Paterson New Jersey. Currently, Chiniere is working on"Brotherz" A story based in her home town that speaks on violence, low income families and young children growing up with not having a dream of becoming.

Shortly after finishing studies at The Art Institute Of New York City for Fashion Design, Chiniere's love for Cinematic Film-making began in 2011 by bringing a fresh perspective and edge to the then- stagnant music video scene.

While building a catalog Chiniere is still on the rise of becoming the best Female Director in game. Her goal is to direct as many Films and Muisc videos as possible.